About

I am Vasiliki Doropoulou. Product engineer and technical co-founder, based in Paris. I am Greek, which probably explains the references to Greek philosophers.

I lead the features squad at Ublo, proptech for social housing in France. Frontend, team, and the conditions that make both work. I am also building Inteply as technical co-founder: AI infrastructure for newsrooms, AI-assisted and human-directed.

I started as a French Literature student in Athens. Wanted to build a game to teach children French. Had no idea how. So I taught myself: Python, design, front-end. That chain led to a Master's in Digital Creation at Sorbonne Paris Nord and at 42 Paris. The non-technical background is not a detour. It is why I build differently.

I am a woman in engineering and technical leadership. I have imposter syndrome: from the non-linear path, from the culture I grew up in, from being one of few women in these rooms. Writing is how I push back against that. Thinking out loud is an act of taking up space.


What I write about

  • EngineeringFrontend architecture, developer experience, software that holds up.
  • LeadershipDecisions with incomplete information. Conditions for good work, not just the work.
  • UX & ProductThe contract between builder and user. Correct software is not always human software.
  • PhilosophyIdeas that changed how I see. Aristotle features heavily. Occasionally Stoicism, occasionally something stranger.
  • GrowthWhat changes and what does not. The longer game.
  • Mental ModelsPatterns across engineering, organisations, and behaviour.
  • AIBuilding with LLMs in real products. What AI reveals about creativity and authorship.
  • NotesLess resolved thoughts. Still working them out.

What I like to design and build

Product interfaces that make complicated work feel clear. I like working across design and development, from the first flow to the smallest interaction.

AI tools people can question and steer. Creative tools that turn sound, colour, and motion into something you can play with.

Selected work


You can reach me at LinkedIn. I read everything.